So you want to be famous?

Scientists, increasingly caught up in some high profile publicity, are now suffering from some of the downsides of notoriety. Apparently the identities of some stem cell researchers are being pilfered to generate bogus Facebook profiles. These "friends" send out invites to colleagues, and so the network grows from this single fake seed. Except it doesn't appear to be happening to one person, but to many. See the article here: http://www.nature.com/news/2009/090423/full/news.2009.398.html . Now if we could just get rid of that damn paparazzi at our conferences...